Editorial policy

Zebeh publishes three kinds of content under Insights. They are made in different ways, and each page says which kind it is.

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News digest

The news digest is a list of short automatic summaries of articles from other publishers. Each item names the publisher and links to the original. It is not Zebeh reporting, and it is not offered to search engines for indexing.

A computer program reads the publishers’ public feeds every 30 minutes, drops items that are off topic, and keeps a short extract from the text the publisher supplied. We do not copy the full article or the publisher’s pictures.

Articles

The articles are strategic guides for small businesses. The topics are chosen by hand. Each text must pass a plain-English check before it is published: banned phrases, sentence length, reading ease and structure. They are published under the name of the founder, Ramzi Ahmad.

We do not publish a guide on a topic we cannot explain in plain words. If a topic changes, we update the article and show the new date.

Monthly reports

The Marketing Intelligence Report is a monthly summary of what publishers wrote about search, AI and marketing. The methodology says what is counted and what the limits are.

Independence

We do not take payment to publish or change an article, report or digest item. Where a page mentions a Zebeh service, it links to that service so you can see it is ours.

Mistakes

If you find an error, see corrections.