The buzz around AI in marketing is turning into real change.
Here’s the deal: AI is pushing marketers to pick up new skills and even prompting universities to rethink their programs. For example, Lenovo now has a global AI marketing lead. Plus, Manhattan University is rolling out a digital marketing degree with an AI focus.
Why it matters:
- Career paths: Companies are creating new AI-specific marketing roles.
- Skills upgrade: Marketers need to level up their AI know-how.
- Education evolution: Universities are adapting to prepare students for AI-driven marketing.
Simply put, AI’s impact goes beyond just new marketing tech. Both marketers and marketing programs are adapting for an AI-first future.
