I’m noticing AI agents are becoming key players in marketing sooner than expected. The short answer is that AI’s impact is accelerating.
- Gartner forecasts 60% of brands will leverage AI agents for direct customer engagement by 2026.
- Predictions suggest AI will increasingly manage marketing tasks.
- One report estimates 33% adoption of agentic AI by 2028.
- The rise of AI agents could redefine the roles of CMOs.
Why this matters is that the marketing and commerce landscapes are poised for a significant transformation driven by AI agents.
