Bing Ads Revenue Up 12% With Overall Revenue Up 19%
Reports#Paid Media & Ads••3 min read

Bing Ads Revenue Up 12% With Overall Revenue Up 19%

Summary

Microsoft reported its first quarter 2027 earnings, showing that its search and advertising revenue was up 12%, indicating its ad growth was 2 points higher than the previous quarter. The previous quarter it was up 10%, before that was up 12%, before that up 10% before that, up 16% and the one before that was 21% and this quarter, it is only up 10%.

Key points

  • • Microsoft reports Q1 revenue up 19% YoY to $92.3 billion, operating income up 22% to $45.9 billion, and net income up 32% to $36.6 billion.
  • • Microsoft wrote, "Search and advertising revenue excluding traffic acquisition costs increased 12%." Search sits within the More Personal Computing division.
  • • Microsoft's stock price is up over 7% in after-hours trading within minutes of the earnings report being released.

Source: Search Engine Roundtable. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Search Engine Roundtable
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