Bitly's New Data Says SEOs Are Half Right About Short Links via @sejournal, @gregjarboe

Key points

• • Safety or security concerns about the URL topped it at 57%, followed by links that feel like clickbait (52%), vague descriptions of where the link goes (44%), and a mismatch between a creator s usual content and the destination (42%).
• • But the half SEOs have been ignoring is costing more clicks than the half we keep arguing about.
• • What SEOs Got Right, And What The Data Adds Start with the part of the old argument that holds up.