"F*** Keywords" - Well, What Are You Replacing Them With? via @sejournal, @chrisgreenseo
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"F*** Keywords" – Well, What Are You Replacing Them With? via @sejournal, @chrisgreenseo

Summary

Declaring keywords dead is easy. Explaining what you’ll track, how you’ll govern content, and what stakeholders buy into is the harder part. The post "F*** Keywords", Well, What Are You Replacing Them With? appeared first on Search Engine Journal .

Key points

  • • "F*** Keywords", Well, What Are You Replacing Them With?
  • • A way to show you ve moved on from old-school SEO without saying much about what you do differently, exaggerating a tension between pro/anti keywords without understanding it.
  • • Rankings were always one of the easier bits to observe that is why we have had an almighty job replacing them with a more useful metric , and why the issues hitting prompt trackers are so disruptive to the industry!

Source: Search Engine Journal. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

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