Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
Archive#Search Updates••3 min read

Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson

Summary

Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max. The post Google Ads Expands Customer Lifecycle Goals In Search And Shopping appeared first on Search Engine Journal .

Key points

  • • Retention Modes Expand Across Campaign Types Google is also rolling out three retention modes across Performance Max, Search, and Shopping campaigns: Re-engagement: Prioritizes lapsed customers while continuing to reach other shoppers.
  • • What This Means For Advertisers For advertisers looking to test these updates, the setup begins in Google Ads Customer Lifecycle Optimization section under Goals .
  • • The updates follow the dedicated Customer Lifecycle Optimization section spotted within conversion goals earlier in August 2026.

Source: Search Engine Journal. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Search Engine Journal
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