Google Ads Explains Difference With Search Terms Match Type (Keywords)
Reports#Paid Media & Ads••3 min read

Google Ads Explains Difference With Search Terms Match Type (Keywords)

Summary

Ginny Marvin, the Google Ads Liaison, explained why the Google Ads interface has two different metrics named search terms match type. One is named "Search terms match type" and the other is named "Search terms match type (Keywords)."

Key points

  • • 39,535 Articles as barry.schwartz Filed Under Google Ads Ginny Marvin, the Google Ads Liaison, explained why the Google Ads interface has two different metrics named search terms match type.
  • • One is named "Search terms match type" and the other is named "Search terms match type (Keywords)." Mike Ryan posted on X about this and wrote, "I sense a disturbance in the force." Heh...
  • • He said "Google has for some reason split search term match type into two metrics.

Source: Search Engine Roundtable. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Search Engine Roundtable
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