Google expands AI Search ads globally as core ad growth slows
Reports#Paid Media & Ads••3 min read

Google expands AI Search ads globally as core ad growth slows

Summary

The announcement came alongside parent company Alphabet's third-quarter earnings report, which saw revenue grow 25% year over year to $127.6 billion.

Key points

  • • Google Search revenue grew 12% year over year in the third quarter, down from 17% growth in the second quarter and 19% in the first quarter.
  • • But Search advertising growth continued to decelerate, and Alphabet shares fell 8% following the results.
  • • Their queries are longer, personalized, and multimodal.” Alphabet’s Google Services division, which includes Search, generated $96.3 billion in revenue, up 11% year over year.

Source: TechCrunch AI. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on TechCrunch AI
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