
Google expands AI Search ads globally as core ad growth slows
The announcement came alongside parent company Alphabet's third-quarter earnings report, which saw revenue grow 25% year over year to $127.6 billion.
Key points
- • Google Search revenue grew 12% year over year in the third quarter, down from 17% growth in the second quarter and 19% in the first quarter.
- • But Search advertising growth continued to decelerate, and Alphabet shares fell 8% following the results.
- • Their queries are longer, personalized, and multimodal.” Alphabet’s Google Services division, which includes Search, generated $96.3 billion in revenue, up 11% year over year.
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