Google Recommends Using Custom 404 Error Pages via @sejournal, @martinibuster

Key points

• • Google recommends using custom 404 pages to help visitors find relevant content, turning a poor user experience into a meaningful interaction and a new opportunity for the site owner.
• • Google Says 404 Errors Are Normal And Don t Affect Rankings Many people see 404 error reports in Google Search Console and the way it s set up gives the impression that it s an issue that needs taking care of.
• • They recommended approaching 404s like a business problem instead, suggesting that a custom 404 error page is an ideal way to handle missing pages.