Google Search Ad Visits Out-Earned ChatGPT Ads In U.S. via @sejournal, @MattGSouthern
Data finds chatbot ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most saw no sales from them. The post Google Search Ad Visits Out-Earned chatbot Ads In U.S. appeared first on Search Engine Journal .
Key points
- • Organic chatbot referrals over the first 13 weeks post-launch changed by an estimated 5.9%, relative to organic search referrals to the same websites and compared to the EU, where there was no advertising.
- • Paid Search chatbot ad visits converted at 0.37 percent in U.S. traffic versus 1.17 percent with paid search.
- • Google Search Ad Visits Out-Earned chatbot Ads In U.S.
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