How delivery apps came to be 'discovery platforms'
Archive#E-Commerce Growth••3 min read

How delivery apps came to be 'discovery platforms'

Summary

DoorDash’s Instacart deal shows delivery apps investing further into retail discovery, ad tech and AI-driven shopping.

Key points

  • • On this week’s Modern Retail Podcast, senior reporter Gabi Barkho is joined by executive editor Anna Hensel to discuss the implications of the merger.
  • • It’s a reminder that companies like DoorDash, Uber and Instacart are now positioning themselves as discovery platforms and not just pure logistics providers.
  • • These platforms are now places to go and discover new products, try new brands, and even compare deals.

Source: Modern Retail. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Modern Retail
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