How TF is the grocery store a media channel?
This WTF guide, sponsored by Grocery TV, explores how marketers are reimagining in-store retail media to engage consumers inside the grocery store.
Key points
- • In the IAB study, 75% of marketers who said they fully leverage in-store media measured post-purchase outcomes such as loyalty and repeat purchase, compared with 42% of those who said they underutilize the channel.
- • According to Grocery TV’s 2026 In-Store Shopper Perception Report , 95% of grocery shoppers make at least half of their purchase decisions in-store.
- • According to Grocery TV’s In-Store Shopper Perception 2026 report , 32% of shoppers enter the store without a list, and 78% make at least one impulse purchase during their trip.
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
Read the original on DigidayDistribute these verified findings, benchmarks, and insights across your network.
Have a technical question or implementation inquiry regarding this guide? Reach our team directly at info@zebeh.com.
More news
View All NewsWhy AI cannot 'think' like humans do
Today's artificial intelligence technologies have become remarkably good at generating text and ideas that...
Walmart ramps up Sparky features in time for the holidays
New visual recognition and cart generation capabilities for the...
November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports via @sejournal, @marie_haynes
Seeing a vertical jump in Search Console clicks? Bots, not humans, are behind it. Here’s how to spot it and filter...
Amazon adds over 100 Alexa for Shopping functions
New capabilities include managing subscriptions...