How Urban Outfitters finds the right campus fit with college marketing
The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand s first CTV spot.
Key points
- • An article from How Urban Outfitters finds the right campus fit with college marketing The latest iteration of the UO Game Day tour arrives as the company experiences recent successes in driving digital growth and new customer acquisition.
- • Urban Outfitters was founded at the University of Pennsylvania and the brand remains comfortable on campuses.
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