How Women and Men Use Social Media and Mobile in 2026
New 2026 data from Pew and DataReportal shows how women and men use social media and mobile differently, and what it means for your platform strategy.
Key points
- • Read the Digital 2027 Global Overview Report Frequently Asked Questions Do women or men use social media more?
- • Social Media and Mobile Use by Gender in 2026: The Latest Data Women and men now use social media and mobile devices at nearly identical rates.
- • Among active social media users aged 16 to 24, 27.9% of men and 25.9% of women name Instagram as their favorite platform.
Source: Martech Zone. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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