Just Eat drops celebs as it launches 'deep-felt' brand sites
The choice to move away from celebrity-led ads is driven by a "clear plan" rather than just a desire for newness, says CMO Ralph Rijks. Source
- • He thinks high-profile ad like the campaign launching today does just 5% of the job, with the other 95% being about the day-to-day.
- • Through the new sites, which was developed in partnership with VCCP, Just Eat is looking to establish an deep-felt connection with buyers, according to CMO Ralph Rijks, who joined the firm in Mar 2025.
- • In it for the long term Working with agency partners VCCP, Just Eat set out to establish an ownable and flexible sites based around the insight that Just Eat can help buyers enjoy uninterrupted moments of joy.
Source: ad Week. This is an hands-free extract of an article posted by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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