Lenovo NA CMO on telling the 'full stack story' through sports
News#Brand Strategy••3 min read

Lenovo NA CMO on telling the ‘full stack story’ through sports

Summary

The executive talks making the most of pricey sports sponsorships, plans for the Women s World Cup and differentiating the brand s AI products.

Key points

  • • An article from Q&A Lenovo NA CMO on telling the ‘full stack story’ through sports The World Cup drove 4.4 billion social impressions and a 4.2% lift in brand value for the tech company.
  • • Over the course of the tournament, Lenovo said it saw a 4.2 times lift in brand consideration among tech-focused soccer fans and a 4.2% lift in brand value.

Source: Marketing Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Marketing Dive
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