Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat
The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.
Key points
- • An article from Dive Brief Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat “Let’s Get Fuzzy” is centered on a 60-second spot that required four hours of filming for each second of animation.
- • E.l.f. and Prada also launched handmade, stop-motion style holiday campaigns.
- • 3, 2026 Sara Karlovitch Staff Reporter Share Copy link Email LinkedIn X/Twitter Facebook Print License Add us on Google A yeti named Gus is animated in Levi’s holiday ad through a labor-intensive process known as claymation.
Source: Marketing Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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