Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
Key points
- • An article from Liquid I.V. enlists former Poppi CMO to drive cultural impact Prior to her Poppi stint, Jenny Danzi held a variety of roles over 17 years at PepsiCo, including head of marketing for Pepsi.
- • Danzi, who spent over 17 years at PepsiCo, most recently served as CMO for Poppi, which the food and beverage giant acquired for close to $2 billion last year.
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