Marketers' value, AI complexity, retail media: 5 interesting stats to start your week
We arm you with all the stats you need to tackle the week ahead. Source
Key points
- • Retail media accounted for 8.4% of total UK advertising investment in the second quarter of 2026, meaning that around 1 in every 12 invested in advertising now goes into the channel.
- • Spend on retail media grew around three times as quickly as UK advertising investment as a whole, which rose 11% in the same period.
- • The next fastest growing channels were cinema, which grew 24.5% year-on-year, aided by a strong slate of releases, and social media, which grew 22.2%.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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