Maybelline updates ‘Maybe’ tagline as beauty perceptions evolve
Tweaks to punctuation and phrasing are intended to feel more inclusive and empowering, a spirit captured in ads with Miley Cyrus.
Key points
- • An article from Dive Brief Maybelline updates ‘Maybe’ tagline as beauty perceptions evolve Miley Cyrus is leading a new global brand platform promoting changes meant to be more inclusive and empowering for women.
- • Dive Brief: Maybelline New York is updating its over 30-year-old tagline and promoting the changes with a new global brand platform starring Miley Cyrus, according to a press release . “Maybe she's born with it.
- • Maybelline enlisted Cyrus, an ambassador who’s previously voiced the “Maybe” tagline , to lead its new “The Beauty of Infinite Possibility” platform.
Source: Marketing Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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