Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.

Key points

• • However, the typical publisher sells 50% to 85% more subscriptions a quarter than in 2019, to that smaller audience, he said.
• • The midterms subscription test Norwegian publishers sue Meta, Vox launches a mobile app and more The midterms subscription test Election season is a familiar subscription play for news publishers.
• • The Verge plans to launch an app in 2027 The Verge plans to launch an app next year to build a more direct relationship with its audience amid a considerable decline in website traffic, A Media Operator reported.