Midterm political spending throws spanner into regional advertiser holiday plans
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.
Key points
- • Midterm spending throws spanner into advertiser holiday plans Limited spots remain: Join us Dec.
- • Political ad spending has had "a huge impact" on local and regional advertisers, according to Jacqueline Hoyos, chief media officer at Dallas-based full-service agency Moroch Partners.
- • One media agency exec, who exchanged candor for anonymity, told Digiday they had registered a 20% increase in the average YouTube CPM in recent weeks, a likely consequence of political clients leaning into the video platform.
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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