‘Range, trust, heritage’: Argos dials up nostalgia to ‘grab’ eyeballs this Christmas
Having attracted more customers for products other than toys, Argos is leaning into its range and distinctive brand assets, while adding a dose of nostalgia. Source
Key points
- • Argos dials up nostalgia to ‘grab’ eyeballs this Christmas We recommend activating Javascript in your browser.
- • Following a challenging couple of years, Argos is reaping the rewards of investing in its "most ambitious creator-led social media campaign" to date.
- • Buy today to continue reading Recommended The new owner of Argos tells Marketing Week the opportunities lie in “organic growth” and balancing its heritage with relevance, as it joins a company solely focused on the brand.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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