Reddit Is Going Logged-In Only - Brands Still Need To Be In The Conversation via @sejournal, @brentcsutoras
Archive#Search Updates••3 min read

Reddit Is Going Logged-In Only – Brands Still Need To Be In The Conversation via @sejournal, @brentcsutoras

Summary

Reddit conversations help shoppers validate purchases, giving brands a reason to stay engaged as login tests raise questions about search and AI access. The post Reddit Is Going Logged-In Only, Brands Still Need To Be In The Conversation appeared first on Search Engine Journal .

Key points

  • • Reddit reported an average of 515.2 million weekly active uniques in Q3 .
  • • My reading is that someone could still get to the conversation they came for, with the login requirement appearing as they try to go further into Reddit.
  • • Steve Huffman was clear that Reddit is going to make this change, but the tests will help figure out where and when someone needs to log in.

Source: Search Engine Journal. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Search Engine Journal
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