
Reddit Is Going Logged-In Only – Brands Still Need To Be In The Conversation via @sejournal, @brentcsutoras
Reddit conversations help shoppers validate purchases, giving brands a reason to stay engaged as login tests raise questions about search and AI access. The post Reddit Is Going Logged-In Only, Brands Still Need To Be In The Conversation appeared first on Search Engine Journal .
Key points
- • Reddit reported an average of 515.2 million weekly active uniques in Q3 .
- • My reading is that someone could still get to the conversation they came for, with the login requirement appearing as they try to go further into Reddit.
- • Steve Huffman was clear that Reddit is going to make this change, but the tests will help figure out where and when someone needs to log in.
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