Reebok chooses Foot Locker as exclusive partner for Question shoe relaunch
After reentering the basketball arena last year, the retailer s latest effort in the space is a reimagining of Allen Iverson s 1996 Reebok Question.
Key points
- • Reebok and Foot Locker will host their own immersive store experience in Philadelphia as part of the Reebok Question Mid Recoded launch, opening a pop-up at the Bok Building on Nov.
- • To that end, Foot Locker launched a year-round basketball marketing platform earlier this year, dubbed “Hoops Live Here.” Foot Locker also debuted a hyperlocal community hub store alongside partner Nike in Los Angeles earlier this year.
- • Reebok is debuting its most recent basketball shoe at another retailer trying to make a comeback: Foot Locker.
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