Sainsbury’s on keeping the BFG fresh in a fragmented media world
With plans to “rewire” its marketing department in 2027, Sainsbury’s is sticking to its tried and tested BFG brand asset this Christmas, in a plan which sees more spend diverted from TV. Source
Key points
- • Sainsbury’s on keeping the BFG fresh in a fragmented media world Sainsbury s CEO Simon Roberts told Marketing Week last month that the grocer had a bold plan for its Christmas marketing, built around great value and leading quality .
- • Buy today to continue reading Recommended The grocer is on a mission to talk up its "great value" and "leading quality" this festive season, building on previous "compelling campaigns".
- • The new owner of Argos tells Marketing Week the opportunities lie in “organic growth” and balancing its heritage with relevance, as it joins a company solely focused on the brand.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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