The five things that can help a CMO become the CEO
Marketing brilliance isn't enough to get you the top job. You need to show an understanding of finance, own part of the P L and dress for the job you want. Source
Key points
- • The five things that can help a CMO become the CEO The Ford brand received good news this summer.
- • No salesperson closes a 20m deal and announces: I cannot really claim the credit.
- • Start in finance or operations, acquire a profit-and-loss account (P&L), become known to the board and wait.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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