The Marketing Week Podcast: Motorway's CMO on leaning into change
Recorded live at Festival of Marketing, Motorway CMO Naomi Walkland joins The Marketing Week Podcast. Source
Key points
- • The Marketing Week Podcast: Motorway’s CMO on leaning into change The business landscape is ever changing, and marketing has a really unique advantage to be at the heart of it, says Naomi Walkland, CMO at Motorway.
- • In this episode of The Marketing Week Podcast, recorded at Marketing Week s Festival of Marketing, Walkland shares her approach to being a CMO during times of evolution, and how change is exciting rather than something to be feared.
- • Recommended A year on from launching its brand platform, Motorway has achieved "significant" improvements in awareness and trust, as well as changed views internally to ensure marketing is seen as a "cross-business discipline".
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