
Under Armour to sell more full-price product at outlet stores
The move is part of a broader store revamp and comes as the athletics brand tries to increase its premium positioning in the market.
Key points
- • An article from Dive Brief Under Armour to sell more full-price product at outlet stores The move is part of a broader store revamp and comes as the athletics brand tries to increase its premium positioning in the market.
- • Dive Insight: While Under Armour highlighted that it met expectations in Q2, revenue was still down 7% overall to $1.2 billion.
Source: Retail Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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