Under Armour to sell more full-price product at outlet stores
Reports#E-Commerce Growth••3 min read

Under Armour to sell more full-price product at outlet stores

Summary

The move is part of a broader store revamp and comes as the athletics brand tries to increase its premium positioning in the market.

Key points

  • • An article from Dive Brief Under Armour to sell more full-price product at outlet stores The move is part of a broader store revamp and comes as the athletics brand tries to increase its premium positioning in the market.
  • • Dive Insight: While Under Armour highlighted that it met expectations in Q2, revenue was still down 7% overall to $1.2 billion.

Source: Retail Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Retail Dive
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