Unilever CEO: Prices can only be increased with strengthened brands
Archive#Brand Strategy••3 min read

Unilever CEO: Prices can only be increased with strengthened brands

Summary

Unilever will ensure price increases are paired with stronger brands or premium innovation, its CEO insists, as the FMCG giant seeks to drive balanced growth. Source

Key points

  • • Unilever will seek to pair price increases with meaningful investments in brand equity and innovation, the company stated.
  • • Unilever CEO: Price increases require brand strength Strengthening brand equity is the only way to justify increasing prices above market levels, says Unilever s CEO.
  • • You can only increase pricing relative to market through the strengthening of your brand equities, Fernandez told investors on the call.

Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Marketing Week
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