‘Up the value scale’: Trinny London on using direct mail to 'amplify' its message
After achieving an “amazing conversion rate”, Trinny London is experimenting with how direct mail can help the beauty brand “land on the doorstep”. Source
Key points
- • Trinny London on using direct mail to ‘amplify’ its message Following a push into physical retail with its first permanent store in 2024 , Trinny London is looking to further engage its most loyal customers through direct mail.
- • Buy today to continue reading Recommended Trinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in brand marketing for the first time.
- • The brand, launched in 2017 by Trinny Woodall, has focused on community to power its rise, says CMO Shira Feuer.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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