Walmart Brings The Muppets and Walton Goggins Together For Its Own Holiday Carol
Walmart's holiday campaign reimagines The Muppet Christmas Carol, with Walton Goggins playing Scrooge.
Key points
- • 26), the campaign is the latest chapter of Walmart’s “Who Knew?” platform, starring brand spokesperson Walton Goggins as Ebenezer Scrooge, alongside a Muppets ensemble.
- • The retailer teamed up with Disney and The Muppets Studio for “A Who Knew Carol,” which reimagines the classic 1992 movie The Muppet Christmas Carol.
- • Each specter represents a different facet of Walmart’s holiday offering, from its product line-up to express delivery.
Source: Adweek. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
Read the original on AdweekDistribute these verified findings, benchmarks, and insights across your network.
Have a technical question or implementation inquiry regarding this guide? Reach our team directly at info@zebeh.com.
More news
View All NewsWalmart CMO breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of The Muppet Christmas Carol...
Keeping pace with Walmart Marketplace: the work behind Base.com’s Innovation Award
Base.com wins the Walmart Marketplace Innovation Award at Let s Grow 2026.
The new rules of virtual event strategy in 2026
Your next webinar shouldn t be a one-off. Here s the framework that keeps audiences returning.
Agentic commerce: The infrastructure is ready for AI agents. Is your store?
With the holidays approaching, check these signals to assess your AI readiness (and check it twice).