What constitutes a wellness brand?
This week's Modern Retail Podcast explores how categories like food, beauty and home gadgets are reshaping the definition of wellness.
Key points
- • What constitutes a wellness brand? --> What constitutes a wellness brand?
- • To discuss this phenomenon, host Gabi Barkho is joined by Glossy West Coast correspondent Lexy Lebsack and Rachel Hirsch, founder and managing partner at Wellness Growth Ventures, which has invested in brands like BelliWelli and Flaus.
- • That begs the question: What exactly constitutes a wellness product?
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