What Reddit’s Q3 earnings mean for marketers amid major traffic shift
Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable to advertisers.
Key points
- • An article from What Reddit’s Q3 earnings mean for marketers amid major traffic shift The platform’s ad revenue climbed 54% YoY, but signs of a slowdown persist.
- • Click volume grew more than 50% in the most recent quarter and conversion volume more than tripled YoY, said Jen Wong, Reddit’s chief operating officer, during an earnings call.
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