Why Liquid Death’s media chief is determined to break away from LiveRamp
In the wake of LiveRamp’s acquisition by Publicis, some marketers are auditioning alternatives to the identity graph company.
Key points
- • Why Liquid Death’s media chief is breaking away from LiveRamp Limited spots remain: Join us Dec.
- • Competitors and non-Publicis businesses are also a sliver of the business, accounting for roughly 5% of LiveRamp’s $800 million annual revenue.
- • Then it becomes all about how you retain your competitive edge." Competitors and non-Publicis businesses are also a sliver of the business, accounting for roughly 5% of LiveRamp’s $800 million annual revenue.
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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