Why We Should Fear The Shadow Web We're Building For AI via @sejournal, @chrisgreenseo
Archive#Search Updates••3 min read

Why We Should Fear The Shadow Web We’re Building For AI via @sejournal, @chrisgreenseo

Summary

Why would a smart tool search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore. The post Why We Should Fear The Shadow Web We’re Building For AI appeared first on Search Engine Journal .

Key points

  • • I m not convinced that building a shadow web for AI is progress.
  • • Search engines responded by investing more effort into deciding what information was trusted and rewarded.
  • • If an agent encounters information created specifically to influence its answer: How should it establish whether that information is accurate, authoritative, or consistent with what the brand tells its actual customers?

Source: Search Engine Journal. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Search Engine Journal
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