Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach. The post Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing? appeared first on Search Engine Journal .
Key points
- • If your targets don t reflect current unit economics, hitting them might mean breaking even or acquiring customers at a loss while the ad account reports a massive win.
- • Hitting The Target Isn t The Goal Growing The Business Is Success in Google Ads answers one question: Did the ad account hit the target it was instructed to hit?
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