In recent years, there has been a shift in the way brands approach influencer marketing. Rather than relying solely on big-name celebrities and social media stars with millions of followers, more and more brands are turning to ‘micro-influencers’ to promote their products and connect with niche audiences. Micro-influencers are social media users with a smaller following, typically between 1,000 and 100,000 followers. They are often considered experts in a particular niche or industry, and their followers trust their opinions and recommendations. By partnering with micro-influencers, brands can reach a more targeted audience and generate a higher return on investment (ROI) compared to traditional influencer marketing.