In recent years, there has been a shift in the way brands approach influencer marketing. Rather than relying solely on big-name celebrities and social media stars with millions of followers, more and more brands are turning to ‘micro-influencers’ to promote their products and connect with niche audiences. Micro-influencers are social media users with a smaller following, typically between 1,000 and 100,000 followers. They are often considered experts in a particular niche or industry, and their followers trust their opinions and recommendations. By partnering with micro-influencers, brands can reach a more targeted audience and generate a higher return on investment (ROI) compared to traditional influencer marketing.
A marketing department will drive the promotional materials of a business. It is responsible for starting our goal to be focused on increasing brand awareness overall, while also driving potential customers to products or services which in our case will be purely educational. Therefore, a marketing team is a vital part of a project structure […]