Ads in Chatbots Have Arrived. Here’s What’s Working—and What’s Not

Key points

• • It’s easy to maintain the high ground with about $112 billion in investor cash.
• • While traditional search queries generally look for specific information, people often use chatbots as not just conversation partners but confidants.
• • Koah says users are clicking on about 3 percent of ads, about on par with the performance of the more mature Google ads system.