
AI Agents Are Media’s New Favorite Audience
As agents go mainstream, some publishers are hoping that people will pay for content tailor-made for AI, not humans.
Key points
- • In fact, the trend has become so common that some news outlets are starting to produce content that treats AI agents, not human readers, as the intended audience.
- • As outlets eye AI agents as a new audience, another question looms: Can publishers actually make money off of this?
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Source: Wired AI. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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