Flat Traffic, No Budget: What Ziff Davis' Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can't promise will win. The post Flat Traffic, No Budget: What Ziff Davis' Jonathan Berthold Tests First appeared first on Search Engine Journal .
Key points
- • I put those questions to Jonathan Berthold , VP of Revenue at Ziff Davis, on The Search Engine Journal podcast.
- • He starts with a hypothesis, and the pitch explains what the test will reveal.
- • Without a budget, Jonathan relies on AI to do the research.
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