Another AI Marketing Book. I Know. Hear Me Out.
Introducing MARKETING REBUILT, a practical guide to rebuilding B2B marketing with people and AI agents. Another book about AI and marketing. I know what you’re thinking. Do we really need one more? Fair question. It’s one I asked myself while writing MARKETING REBUILT. I’ve spent more than 20 years building and running B2B marketing organizations...
Key points
- • Hear Me Out. | Martech Zone Introducing MARKETING REBUILT, a practical guide to rebuilding B2B marketing with people and AI agents.
- • MARKETING REBUILT is a practical playbook for rebuilding how a B2B marketing organization is designed and run, now that AI agents can work alongside people.
- • The book I’ve been working toward since 2018 In 2018, I published The Marketing Engine , a framework for connecting the moving parts of B2B marketing.
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