Atlantic Tech Weighs Contextual vs Behavioral Targeting by Who Already Buys the Product

Key points

• • Atlantic Tech on Contextual vs Behavioral Targeting For about five years, advertisers planned around a future without third-party cookies in Chrome .
• • The product itself is that reason, and in Atlantic Tech's approach it settles most of the contextual vs behavioral targeting question before a browser setting ever comes into play.
• • The deadline that had driven years of planning disappeared, along with the sense that a browser vendor would settle the contextual vs behavioral targeting debate.