Why user-first ad experiences build the strongest app businesses
Reports#E-Commerce Growth••3 min read

Why user-first ad experiences build the strongest app businesses

Summary

Today’s mobile users are searching, streaming, scrolling and shopping in bursts while commuting, waiting in line or multitasking. In each of those moments, attention is won second by second, and lost just as quickly. Partner insights from Google Publisher Connections.

Key points

  • • Why user-first ad experiences build the strongest app businesses 9 spots left: Join us Dec.
  • • The majority of app developers (84%) report that Google AdMob makes it easy to monetize apps, rating it 1.5x higher than the competitor average.
  • • Toss, a financial app company from South Korea’s Viva Republica, chose AdMob as its mediation partner to grow revenue through quality ad experiences.

Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Digiday
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