Cognitiv Taps FreeWheel for the First Time, Giving Advertisers Direct Access to Premium CTV Supply Through Deep Learning

Key points

• • Cognitiv’s deep learning algorithms evaluate and make buying decisions based on the signals most relevant to each advertiser’s campaign goals, helping eliminate wasted spend.
• • As part of the iTech Series network, it acts as a "Brand to Demand" partner.
• • Traditionally, multiple tech layers can sit between an advertiser and publisher inventory, adding complexity to how media is accessed and transacted.