Disney and Adobe are building generative AI tools together
The Walt Disney Company has teamed up with Adobe to develop proprietary "artist-led" creative tools models to support Disney's production pipeline. The multi-year partnership was announced today at Adobe's MAX conference, and will see Adobe providing Disney with early access to its latest technologies for everything from Disney's theme parks and cruise line to ESPN [ ]
Key points
- • Follow Follow See All Entertainment Disney and Adobe are building creative tools tools together The partnership will give Disney ‘early access’ to AI tech for its resorts, cruise line, ESPN graphics, and more.
- • The announcement builds on the existing relationship between the two companies, with Adobe noting that Disney’s Imagineering R&D division is already using the Firefly AI platform for theme park development .
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