Pepsi’s holiday push includes bigger retail presence, soda for Santa
The beverage brand is also increasing its marketing efforts around the football season for efforts that build on its Food Deserves Pepsi platform.
Key points
- • An article from Dive Brief Pepsi’s holiday push includes bigger retail presence, soda for Santa New ads expand on a “Food Deserves Pepsi” platform that launched in 2024 and positions the soft drink as the ideal pairing with food.
- • Additionally, Pepsi expects to have 80% more visibility in retail locations over the year-ago period through holiday packaging, displays, inventory and customer-specific programming throughout the season.
- • Pepsi has deepened its connection to football via retail visibility, with a 30% increase in point-of-sale presence over last year, per the brand.
Source: Marketing Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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