Go touch grass: Why marketers must cut their screen time
With wall-to-wall discussions about digital, have marketers lost sight of what matters to upcoming generations? Source
Key points
- • Go touch grass: Why marketers must cut their screen time We called them digital natives.
- • So yes, Gen Z is telling brands to go touch grass.
- • The smart money is on marketers who touch grass but also know how to use the robot lawnmower.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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